Mimica Privacy Policy

Effective date: November 9, 2026

Last updated: November 9, 2026

This Privacy Policy explains how Mimica collects, uses, shares, and protects your information. Please read it carefully.

1. Who we are

Mimica is an AI-powered language-learning service for English, Spanish and other languages. It is available through supported mobile applications and the web account portal at app.mimica.talk.

Mimica is built and operated by Axielo LLC, based in California, USA.

Axielo LLC is the data controller, although the controller may be different depending on the region where you live.

You can reach us at hello@mimica.talk.

2. What we collect

We collect the following data:

Account and authentication. When you sign up, we collect supported sign-in information, such as your email address, name when provided, account identifier, and authentication records.
Audio / voice. We process speech audio you provide during tutoring sessions to deliver requested features.
User content. Conversation transcripts, prompts, responses, and other text you submit or create through the Service.
Usage data. Activity metrics such as speaking-seconds, number of turns, and session counts.
Learning data. Your pronunciation error-profile, learning progress, streaks, and CEFR level.
Personalized voice data (optional). A short enrollment recording and the personalized voice profile created from it. See Section 5 for how they are handled.
Jurisdiction and consent data. When you try to use the personalized voice feature, we receive a general country and, where available, region derived from the request's network information. We also receive limited account, app, policy, request, timing, and consent information needed to record the decision.

Your personal information is never sold for money by us, but we may share it to show personalized advertising or to measure our marketing.

Please do not send us any content that may contain sensitive personal data.

Website analytics. Our public website (mimica.talk) uses a consent-controlled analytics service to collect visit statistics such as pages viewed, referral source, and approximate location. Where consent is required it runs only after you accept, your choice is stored in your browser, and you can change or withdraw it at any time with the “Cookie settings” control at the bottom of every page.

3. How we use your data

We use the data described above to:

Provide the core learning experience — recognizing speech, assessing pronunciation, generating responses, translating content, and delivering requested activities.
Track your learning progress, streaks, error-profile, and CEFR level so the tutor can adapt to you.
Maintain your account and authenticate you when you sign in.
Operate, maintain, and improve the functioning of the service.
Determine whether an additional personalized-voice notice and express consent are required, and preserve a limited compliance receipt of the decision.

We may also use personal data to:

Contact people, including by email, text message, social media or phone;
Process payments for our Services;
Provide customer benefits and services, including customer support;
Understand and analyze how people use our Services;
Research and analyze our customers, our users and our Services;
Test, improve, update and monitor the Services, and find or fix technical problems;
Protect the safety, security and integrity of our property, Services, technology and business;
Prevent, investigate or report fraud and unlawful or criminal activity;
Meet our contractual and legal obligations;
Any other lawful purpose, or any other purpose you agree to.

4. Subprocessors — who we share data with

To provide features that you request, Mimica may transmit speech audio, text, and relevant learning context to contracted service providers, including third-party AI and speech-processing providers.

When you interact with AI features, this information may be shared with Microsoft Azure, OpenAI, Google Cloud, AWS, and others.

We do not assure that the data is deleted, since it is processed by a third party.

Information that advertising or analytics tools collect automatically is generally outside our control, so we cannot be responsible for how it is processed. We do not control or supervise, and do not answer for, how third parties process personal data about you that they collect by their own means rather than through Mimica.

We cannot guarantee the security of any information we send to these third parties, and we are not responsible if your personal data is accidentally lost or accessed without permission because of a third party's fault.

Analytics and advertising tools

We may use tools from other companies, such as Google, Apple, Airbridge, RevenueCat and Firebase Analytics, to understand how the app is used and to improve how it performs. These tools may gather data such as device identifiers and events inside the app.

Backend infrastructure

Amazon Web Services (AWS) provides backend infrastructure and authentication and processes account, stored content, usage, learning, security, and limited compliance information in the United States and in other AWS data centers around the globe.

Other contracted providers may support subscription management, analytics, security, customer support, and service operations.

Advertising partners: we may share personal data with advertising networks, or let these partners collect information from you directly on our websites, to support online advertising, for example search engines and social networks that show targeted ads to you, or to groups of users with similar traits such as likely interests and demographics, on other platforms.
Service providers: we also use other companies that provide business or operational services to us or for us, such as website hosting, marketing, customer service and communications, infrastructure, IT, analytics, payment processing and administrative services.
Business transactions: we may be involved in a corporate transaction such as a merger, acquisition, joint venture, financing or sale of company assets, and we may disclose personal data to another party while negotiating it, in connection with it, or as one of the assets transferred. We may also disclose personal data in an insolvency, bankruptcy or receivership, as the law allows.
Legal duties and rights: we may share personal data with others, such as legal advisers and law enforcement:
to establish, exercise or defend legal claims;
to obey the law or answer lawful requests and legal process;
to defend the rights and property of Axielo, our agents, our customers and others, including by enforcing our agreements, policies and Terms of Service;
to find, stop or prevent fraud;
to lower credit risk and recover debts owed to us; to keep Axielo, our customers or anyone else healthy and safe; or where the law otherwise requires.
With your consent or at your request: we may disclose personal data about you to other parties when you agree or ask us to.

Our Services may link to websites or services run by others. We do not answer for their practices or for the information or content on them. When you browse or use another website or service, its own rules and policies apply, not ours, and you do so at your own risk. Please read the privacy policy of any site or service before you give it personal data.

Payments

Paid subscriptions are processed by the marketplace associated with your device or distribution channel, including Apple or Google. Apple and Google may also process authentication information when you choose their sign-in services. Axielo receives limited subscription and transaction references needed to provide access and reconcile account status, but does not collect or store your full payment-card details directly.

By starting a free trial or buying a subscription through Apple or Google, you agree that we may share your personal data with Apple or Google to help them review refund requests. To see or delete personal data about your use that was shared this way, contact Apple or Google directly.

5. Personalized voice and local processing

A core part of Mimica's design is keeping eligible information on your device while clearly identifying where requested features require contracted processing:

Eligible processing may occur locally. Some voice and speech operations can occur on your device.
Personalized voice profile. If you use the optional personalized voice feature, the short enrollment recording is processed on your device to create a profile. The recording is deleted after setup, and the protected profile remains on that device until you delete it.
No profile upload. Axielo does not upload or store that enrollment recording or personalized voice profile on its servers.

Important distinction. Separate practice and conversation audio, text, and learning context may be sent to the contracted providers described in Section 4 when necessary to deliver a requested feature. Local personalized-voice processing does not mean every tutoring interaction stays entirely on your device.

Before personalized voice processing begins, Mimica may use a request's network information to derive a general country and, where available, region. This general location is not proof of residence and may be inaccurate. If it is unavailable or uncertain, Mimica may require an additional notice and express consent as a precaution.

6. Storage and region

Account information, stored user content, usage data, learning data, and limited compliance receipts may be transferred to, and/or processed in, the United States and other countries. Personalized-voice enrollment recordings and profiles described in Section 5 are not stored on Axielo's servers.

7. Retention

Conversation text. Stored conversation text is retained for the applicable feature or configured retention period and may expire earlier.
Other service data. Other account and learning data generally persists until you delete your account or it is no longer needed for the purposes described here.
Security and compliance records. Limited records may remain for the period reasonably necessary to comply with law, prevent fraud or abuse, maintain security, or establish, exercise, or defend legal claims.

When we no longer reasonably need personal data for the purposes above, we will delete or de-identify it.

We may receive de-identified information, or create it from personal data, so that it can no longer reasonably be used to identify or be linked to a particular person or household. We will keep and use such information only in de-identified form and will not try to re-identify it, except where the law requires or allows.

We may keep your data even after the purpose for processing it has been met, where needed to establish, exercise or defend our legal rights, until the legal limitation periods end. Where the GDPR applies, we keep it on the basis of our legitimate interests.

8. Your privacy rights

If you live somewhere with additional privacy rights, such as under the GDPR or the CCPA, you may also be able to ask how your data is processed, to receive your data in a portable form, or to limit some processing. Please state your exact request in your email so we can help.

EU, EEA, UK and Switzerland

Where the EU General Data Protection Regulation (GDPR), the UK Data Protection Act or the Swiss Federal Act on Data Protection applies, please read this section together with the rest of this Privacy Policy for a full picture of how we handle your data.

We may process your personal data for the following purposes, on the following legal grounds.

Creating and maintaining user accounts: the processing is needed to perform our contract with you, or to take steps you request before entering into it.
Keeping our business running, keeping users satisfied and improving our services: the processing is needed for our legitimate interests or those of a third party, except where your interests or fundamental rights and freedoms that require protection of personal data override them, especially if you are a child.
Keeping the Services safe and secure, preventing fraud and unlawful activity, and preventing misuse of the Services, including protecting our systems and business operations and looking into, preventing and spotting prohibited behavior, illegal acts and other security or technical problems: the processing is needed to meet our legal obligations, and where no specific legal obligation applies, for our legitimate interests, including protecting the Services against abuse, fraud and security risks.
If you give your consent, through Apple, Google or within Mimica, we may process your marketing data for marketing analysis and to run advertising (including personalized advertising), campaigns and promotions. You can withdraw your consent in Settings → Share product usage analytics.

To use these rights, send us your request by email. We will reply within one month, as the GDPR requires, and may extend this by two more months for complex requests, in which case we will let you know. If you believe that we, or anyone we have transferred your data to, are violating your rights, you can complain to the data protection authority in your country (https://www.edpb.europa.eu/about-edpb/about-edpb/members_en) or to any other competent supervisory authority. For unresolved complaints in the UK, you can contact the Information Commissioner's Office (https://ico.org.uk/), and in Switzerland, the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/en).

California

California law may treat the use of some analytics and advertising tools as "selling" or "sharing" personal information. Your personal information is never sold for money by us, but we may share it to show personalized advertising or to measure our marketing.

9. How to delete your data

You can delete your account and personal information yourself in the Mimica app's Settings, or ask us to delete your account by emailing hello@mimica.talk.

In the app: Settings → Delete account.
On the web: https://app.mimica.talk/delete

Account deletion does not automatically cancel a marketplace subscription; cancel it separately through the marketplace if you do not want it to renew.

10. Children

Mimica is meant for people aged 18 or older. People aged 13 to 17 may use it only with a parent's or legal guardian's permission. Children under 13 may not use Mimica, and we never knowingly collect or process personal data of anyone younger than 13. If you find out that someone under 13 has given us personal information, please tell us by email.

If we learn that we have collected personal data from a child under 13 by mistake, we will delete it as soon as possible.

11. Data security

Security. We care about protecting your personal information, but we cannot guarantee that unauthorized people will never get past our security measures or misuse your data. You provide your data at your own risk.

12. International data transfer

Service data handled by Mimica and its contracted providers may be transferred to, and/or processed in, the United States and other countries. If you use Mimica elsewhere, your information may be transferred to, and/or processed in, the United States and other countries.

13. Changes to this policy

When we change this Privacy Policy, we will publish the changes here and wherever else we think suitable. We may also give other kinds of notice of changes or updates where the circumstances call for it.

If you keep using Mimica, you agree to how we handle privacy and personal information as this policy describes.

14. Contact

If you have questions about this Privacy Policy or your data, contact us at hello@mimica.talk.

Governing law: California, USA.

Analytics cookies on this site are optional.